Value
We believe great service isn’t just about what you get - it’s about how it’s delivered. That’s why we combine powerful technology with real human expertise, offering a relationship-led approach that puts your business needs first. Every account, payment, and partnership is designed to add tangible value to your operations.
Partnerships
We’re not just a provider - we’re a partner. From day one, we work closely with our clients to understand their goals and challenges. Through our ecosystem of trusted banking, FX, and tech partners, we help businesses unlock opportunities that were previously out of reach.
Access
Access shouldn’t be limited by sector or geography. Freemarket opens the door to global financial infrastructure - giving you the ability to hold and move funds in 30+ currencies, reach new markets, and streamline your operations. All through a single, secure platform built for scale. Today, we connect our clients to trusted financial networks, provide seamless FX capabilities supported through a secure payment infrastructure - all backed by expert service and compliance-first thinking.
Alex Hunn - Chief Executive Officer
Alex is the founder of Freemarket. He has over 20 years of capital markets experience, specialising in multi-currency sales and structuring portfolio management for institutional clients. During his career, Alex has held leadership roles with leading global banks such as Credit Suisse First Boston and Deutsche Bank AG in both London and Asia.
Alex leads a team whose goal is to provide greater access to transactional banking, by bringing together best-in-class product, technology, and infrastructure from across the financial services landscape.
Sarah von Landsberg-Sadie - Chief People Officer
Sarah is a seasoned senior people leader with expertise in developing rapidly scaling organisations for high performance, leveraging broad organisation development and human resources experience. She focuses on optimising talent and human performance to enable commercial transformation.
Prior to joining Freemarket, Sarah was Chief People Officer at BCB Group, where she scaled the organisation through start-up and scale-up. She previously held various senior roles at Accenture, working primarily in regulated industries including financial services and life sciences, advising leadership teams and boards on future-proofing organisations, building leadership capabilities and implementing organisational change.
Before her career pivot into the people and HR arena, Sarah's early career included consumer brand marketing and retail sales at Nestle, Boston Beer Company and Kerry Foods.
Geoff Close - Chief Risk Officer
Geoff joined Freemarket in January 2020, and has spent nearly two decades across global financial services industries, leading both international banking & payments solutions businesses.
Geoff brings extensive commercial and operational experience to Freemarket having previously held senior roles for companies such as; EY, GE Capital, FIS and latterly Pay UK. At Freemarket, Geoff is responsible for the leadership, management and development of Freemarket’s Risk and Compliance capabilities and talent.
Preceding his career in financial services, Geoff spent 9 years as a Major in the British Army.
Greg Sherwin - Chief Technology Officer
Greg joined Freemarket in March 2023 and leads the Technology teams, covering all aspects of the Platform for customers and partners alike. His primary focus is on enhancing scalability, a fundamental component to the company's future growth plans. With over 25 years of technology experience across all disciplines and many different sectors, Greg has spent 9 years of this time in financial services technology with leadership roles at Lloyds and Barclays delivering and transforming customer and colleagues experiences across 4 channels through Digitalisation, Automation and Simplification.
Greg played an instrumental role at British Gas from 2005 to 2012 laying down a Digital platform across multiple channels to drive business benefit and customer engagement.
Prior to joining Freemarket, he was with a Full Fibre Network provider delivering strategic technology and ways of working in order to go from Start-up to Scale Up.
Outside of work Greg is a keen golfer and cyclist as well as many other sports.
