Who We Are And Why We Do It

Andrew has been an investor in Freemarket since 2011, joining the board in 2024.

He has over 25 years experience as an investor, board member and corporate advisor to B2B companies covering data, analytics, software and services. He was previously Co-Head of Houlihan Lokey’s UK & European Corporate Finance business, following Houlihan’s acquisition of the boutique Corporate Finance advisory business Quayle Munro, where he was CEO.

Andy brings to Freemarket more than 25 years in Finance for a number of blue-chip firms including Virgin Media, BT and Worldpay. Previously CFO at Plusnet and more recently NetReveal, Andy has overseen several successful exits for SaaS businesses. In his role as CFO he is building finance into the heart of decision making and championing a business partnering approach to ensure Freemarket maintains its successful momentum and profitability. 

 

 

With more than 25 years experience across financial services and Fintech, Andy leads the teams that drive growth through new business at Freemarket. Andy has led large commercial teams at scaling fintechs such as Solaris and Contis, as well as more established teams at Lloyds Banking Group covering cash management, liquidity, and card sales to global corporates and Financial Institutions. A motivational leader and qualified transaction banking specialist who inspires teams to succeed, Andy has a strong track record of profitable sales teams that consistently deliver revenue growth. 

Andrew brings over 20 years’ experience leading customer and commercial teams in fintech and payments to his role as Senior VP of Customer Success at Freemarket. Most recently at Visa, he led the FX and cross-border business for Visa Direct Europe following Visa’s $1B acquisition of Currencycloud, where he previously built and scaled the global Account Management function into a $100M+ growth engine. At Freemarket, Andrew's focus is on building a scalable, customer-centric and operationally resilient growth engine. 

Geoff joined Freemarket in January 2020, and has spent nearly two decades across global financial services industries, leading both international banking & payments solutions businesses.

Geoff brings extensive commercial and operational experience to Freemarket having previously held senior roles for companies such as; EY, GE Capital, FIS and latterly Pay UK. At Freemarket, Geoff is responsible for the leadership, management and development of Freemarket’s Risk and Compliance capabilities and talent.

Preceding his career in financial services, Geoff spent 9 years as a Major in the British Army.

Greg joined Freemarket in March 2023 and leads the Technology teams, covering all aspects of the Platform for customers and partners alike. His primary focus is on enhancing scalability, a fundamental component to the company's future growth plans. With over 25 years of technology experience across all disciplines and many different sectors, Greg has spent 9 years of this time in financial services technology with leadership roles at Lloyds and Barclays delivering and transforming customer and colleagues experiences across 4 channels through Digitalisation, Automation and Simplification. 

Greg played an instrumental role at British Gas from 2005 to 2012 laying down a Digital platform across multiple channels to drive business benefit and customer engagement.

Prior to joining Freemarket, he was with a Full Fibre Network provider delivering strategic technology and ways of working in order to go from Start-up to Scale Up.

Outside of work Greg is a keen golfer and cyclist as well as many other sports.

Nick has over 30 years of experience across Technology, FinTech, and SaaS businesses, specialising in Go-to-Market and all all aspects of product development, marketing and sales. Nick has held a variety of leadership and C-level roles in a wide range of companies such as Dell, Psion, eCube and Planet Payments, across listed and privately-held businesses. Nick currently oversees the strategy at Freemarket, ensuring value creation by helping turn strategy into focused execution.

Sarah has over 25 years experience across marketing and communications in various leadership roles in Fintech, Financial Services, and Government. Sarah has previously held leadership roles at Royal Bank of Scotland overseeing both B2B marketing across the whole of the banking group as well as leading communications for the Group CEO. She has also successfully scaled Fintechs in C-suite roles, growing marketing teams from their infancy through to successful exits as in the case of Currencycloud's £1bn acquisition by Visa. Sarah currently oversees the marketing team at Freemarket where she drives top-of-funnel demand and a strong brand presence.

Sarah is a seasoned senior people leader with expertise in developing rapidly scaling organisations for high performance, leveraging broad organisation development and human resources experience. She focuses on optimising talent and human performance to enable commercial transformation.

Prior to joining Freemarket, Sarah was Chief People Officer at BCB Group, where she scaled the organisation through start-up and scale-up. She previously held various senior roles at Accenture, working primarily in regulated industries including financial services and life sciences, advising leadership teams and boards on future-proofing organisations, building leadership capabilities and implementing organisational change.

Before her career pivot into the people and HR arena, Sarah's early career included consumer brand marketing and retail sales at Nestle, Boston Beer Company and Kerry Foods.